BRAND IDENTITY, ECOMMERCE WEBSITE, PACKAGING
Mohè is a contemporary womenswear brand founded in 2013 by polish fashion designer Michał Rogaliński. Inspired by past decades from the 20’s to the 90’s mixed in with a fresh touch of the latest trends, Mohè connects the best of traditional and modern.
Instead of a collection based on a look or narrative, his versatile silhouettes are designed to be layered or worn alone and last longer than just a season. Inspired by art deco typography I created a simple and minimalistic logo that conveys the brand philosophy. The colour palette used in the brand identity represents classical elegance and chic, as well as the modern, feminine character of the brand.
Client: Mohè Role: Art Direction & Design 3D & Art Direction: Wojciech Zalot