In 2013 I was approached to create a brand identity for Telemobisie – a small boutique stores offering mobile devices and electronic accessories. The challenge was to create a recognisable identity that would make the brand look outstanding amongst a strong, competitive market.
Amongst some of the most important values they wanted to emphasise were a deep focus on customer experience with pleasant and friendly staff, comfortable and modern looking point of sale interiors. As a result I've designed a playful logotype stylized on hand-written typography that alongside with simple icons reflect their friendly and positive attitude. Classic navy blue and slab-serif font stand for company's professionallism and high-quality service. All this without stylization on hi-tech-look which gets only to certain group of customers.
Client: Telemobisie Role: Art direction, Design 3D Designer: Wojciech Zalot