Project:
F1 TV
Client:
Formula 1
Year:
2018
Contributions:
Art direction, Lead UI Design
Info:
Info:
Info:
Design of F1’s streaming service for live and on-demand race video content, including all 20 drivers’ on-board cameras, broadcast in 108 countries.
Design of F1’s streaming service for live and on-demand race video content, including all 20 drivers’ on-board cameras, broadcast in 108 countries.
Design of F1’s streaming service for live and on-demand race video content, including all 20 drivers’ on-board cameras, broadcast in 108 countries.
What we did:
Info:
Info:
We created an interface where fans can easily understand how and when to switch between multiple streams watching live content, and keeping them engaged with the product also between the Grand Prix weekends.
The new, radically changed brand identity had to be balanced with complex data and metadata available to the user: all accessible to fans engaging on different devices (mobile, tablet, desktop, TV, consoles).
We created an interface where fans can easily understand how and when to switch between multiple streams watching live content, and keeping them engaged with the product also between the Grand Prix weekends.
The new, radically changed brand identity had to be balanced with complex data and metadata available to the user: all accessible to fans engaging on different devices (mobile, tablet, desktop, TV, consoles).
We created an interface where fans can easily understand how and when to switch between multiple streams watching live content, and keeping them engaged with the product also between the Grand Prix weekends.
The new, radically changed brand identity had to be balanced with complex data and metadata available to the user: all accessible to fans engaging on different devices (mobile, tablet, desktop, TV, consoles).
Fans can choose what they want to watch at the specific moment of the race. They can follow drivers and have access to emerging narratives and ‘battles’ not normally seen in a single feed.
Fans can choose what they want to watch at the specific moment of the race. They can follow drivers and have access to emerging narratives and ‘battles’ not normally seen in a single feed.
Fans can choose what they want to watch at the specific moment of the race. They can follow drivers and have access to emerging narratives and ‘battles’ not normally seen in a single feed.
Users have access to live and VOD content for the current Grand Prix season as well as archive material starting from the ’80s.
Users have access to live and VOD content for the current Grand Prix season as well as archive material starting from the ’80s.
Users have access to live and VOD content for the current Grand Prix season as well as archive material starting from the ’80s.
Credits
Credits
Credits
Client:
Formula 1
Museum of Contemporary
Art
in Krakow
Agency:
Ostmodern
Design & Creative direction
Chris Randall
Tim Bleasdale
Lead UI, Art direction
Gosia Zalot
Lead UX
Kat Christou
Chris Belmore
Development:
Ostmodern